Deputy Tourism Minister, Maria Lopez Reyes has stated that ideally numbers will continue to increase.Around 3000 new rooms are being built in hotels around key areas. More tourists are hoped to visit the country if a better range of accommodation and higher quality facilities can be offered to them. There has been development also in the luxury holidays market, as Cuba attempts to pull in holiday with more expensive tastes. The issue of American citizens not being able to travel legally into Cuba is something that Miss Lopez Reyes hopes will be addressed by the new White House administration. Although around 45,000 Americans do make the trip to Cuba each year, it is likely this figure would increase dramatically if they felt they could travel comfortably within the law.

Cuba has also recently announced that it will be hosting the very first International Culinary Festival of the Caribbean. This is an event based around food that brings together 25 experts from countries all around the region to talk about experiences, ideas and recipes. Teaching the importance of local food and maintaining cultural traditions is another intended goal of the festival. The Cuban tourist board has said they are very happy to have been given the honour of hosting the event and hope that it attracts a diverse range of food enthusiasts and holiday makers to the area of Santiago De Cuba where it will be hosted in September.